Reasons For Social Media Marketing Part 3

 

Reason #6: Your brand gets natural repetition through multi-platform marketing

 Assuming that all your social media accounts on all four major platforms look similar to each other, you get many bites at the apple. You really do. When people run into your brand on Facebook, there's a chance they might run into your brand on Twitter.

If there is enough graphical similarity between your brands, then they can see that you're all over the place and they can converse or engage with your brand regardless of where they are on the internet.

 Eventually, this builds a tremendous amount of familiarity and people might become so comfortable that they join your mailing list when you call them to action. The best part to this is that it happens naturally by you simply creating accounts on all the major platforms. Your brand speaks to people who are interested in your niche, regardless of where they go.

 Reason #7: Save money through content re-purposing

Make no mistake about it, content generation is expensive. Even if you hire highly qualified, talented, skilled and experienced people from countries with huge numbers of people who speak English as a second language, you can still be out thousands of dollars every year. High quality writers from different places around the world may be cheaper than American writers, but their costs still add up over time.

 One of the things about social media marketing that really excites me is the fact that you can create content and re-purpose it into many different formats. This reduces your cost.

 If I hire a writer and pay that person $1,000 a month, I can get a fixed amount of content. At this point, I can choose to pay that person another $1,000 to get even more content, or I can take whatever content he or she produced and turn them into videos, infographics, or strip them down into questions for tweets.

 I can turn them into diagrams, I can take the voice-over of the video that I produced and turn it into a sound file. I can even make a slideshow of these materials. Once I have all these re-purposed content, then I can share them on format-specific platforms. For example, I can share the slideshows on SlideShare. I can post the infographics on Pinterest.

 I can post the product shots or general product pictures on Instagram. I can post the questions on Twitter. I can also post the videos on YouTube. Best of all, I can post all the formats on Facebook. Do you see how this works? When you do this, you buy content once, re-purpose it, and share it so you get a higher chance of getting traffic or visibility with that re-purposed content.

You're not creating content constantly. In fact, the name of the game is to produce as little content as possible, but market these high quality pieces widely. This is how you maximize their value. The old idea of constantly publishing content just to get a few eyeballs here and there is dead. Seriously. That's a one way ticket to the poorhouse.

Your better approach would be to make that content work for you by converting it into many different formats.

You then share these different formats on platforms that specialize in those formats. I hope the reasons above are clear and that you are pumped up to do social media marketing right. In the next section, we're going to talk about picking a social media marketing campaign that is most likely to produce results for your type of online business. See you there.