Reason #4: Sharing content
on most platforms can be automated
Thanks to tools like Hootsuite and SocialOomph,
you don't have to worry about manually going to Facebook or Twitter and copying
and pasting materials from a document or spending hours setting up your
scheduled posts. You can automate your posts to publish up to six months on
Facebook. This means that you can set up your Facebook account to post six to
ten or more times every day, but you don't have to babysit it because you have
fed the content in.
The best part is that a lot of these automation
tools use bulk feeds. Meaning, you can format your content in an Excel file and
convert it to CSV and plug into these tools. You don't have to input the
materials one by one. Talk about saving a lot of time while also maximizing
your reach.
Reason
#5: You can run a two-track marketing campaign using mailing lists
The heart of a content-based audience
relationship marketing campaign on social media is to build a highly targeted
mailing list. Now, this is not what you think. A lot of people are thinking
that once they build the list, they're on their way to becoming millionaires.
Absolutely wrong. There's a missing step.
When people join your mailing list, it really
is a "general" mailing list. By "general," I'm not saying
that it talks about all subjects under the sun. I'm not talking about that.
Instead, I'm talking about general interest in the specific topic. You really
don't know yet at this point who is a buyer and who is a person who is simply
looking for information and is still trying to make up their minds whether they
trust you enough. You create a general list and then eventually
you try to upsell them to a buyer's list.
How do you do that? Well, you sell low-cost
items on your general list. You can sell a booklet for $1. It doesn't really
matter what the price is. It has to be very low because what you're really
trying to do here is that you're trying to give people a means to identify
themselves as a buyer and you want to make it as smooth and easy as possible. A
dollar is almost an afterthought to most people.
They won't think that it's too painful to buy
your product. But once they get to your buyer's list, you eliminate them from
your general list, and now you have a pure list of buyers.
That list, my friend, is a goldmine. That's where you send your money-making
updates. That's where you get people to check out your case studies and get
them to pay top dollar for whatever affiliate programs or original products you
are pushing on your buyer's list.
This is called a two-track marketing campaign.
It's extremely powerful and it has made a lot of people rich. But you have to
step away from the very common mistake of thinking that once you get a lot of
people to your mailing list, you have it made. Absolutely wrong. There is
another step that you need to take.
Reason #6: Your brand gets
natural repetition through multi-platform marketing
Assuming that all your social media accounts on
all four major platforms look similar to each other, you get many bites at the
apple. You really do. When people run into your brand on Facebook, there's a
chance they might run into your brand on Twitter.
If there is enough graphical similarity between
your brands, then they can see that you're all over the place and they can
converse or engage with your brand regardless of where they are on the
internet.
Eventually, this builds a tremendous amount of
familiarity and people might become so comfortable that they join your mailing
list when you call them to action. The best part to this is that it happens
naturally by you simply creating accounts on all the major
platforms. Your brand speaks to people who are interested in your niche,
regardless of where they go.
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