Reasons for Social Media Marketing Part 1

 

Reason #1: Social media is habitual

While different demographics have shown softening or weakening of social media usage on a daily, weekly, or monthly basis, this still doesn't take away from the fact that a lot of people habitually use social media. In fact, a lot of people do this the first thing in the morning.

When they wake up, they go their mobile phone or tablet and check their updates. It can easily become a habit. This gives you a tremendous opportunity to get your content and brand in front of many interested eyeballs.

 Reason #2: Target audiences use different content formats

The great thing about social media marketing is that you're not restricted to just one content format. You're not restricted to video, pictures, links, blog posts, text, or audio files. Instead, different platforms specialize in different formats. And when you create content for one platform, you can easily make different versions of it in different formats to spread out to other platforms.

For example, I write a blog post and post it on Facebook. I create a very attention-grabbing graphic for that blog post. So, when I post it on my Facebook page, a preview of the image shows up and it grabs a lot of attention. People click on it, and they end up on my website.

I can take that graphic and share it on Pinterest. I can take the text of my blog post or article and create a slideshow video out of it and share it on YouTube. I can also take the video and embed it on my blog post. I can strip different parts of the article or post itself and feed it into Twitter along with the link to the full post or article.

Do you see how this works? You get access to the different audiences of those different platforms by simply re-purposing or recycling the same content that you made for one platform and sharing those other formats on other platforms. This increases your potential reach.

Reason #3: Most social media platforms can be segmented

If you've ever been to Instagram, you know that when you see a picture, it usually has many different tags. If you've been on Twitter, you'd see that a lot of the hot tweets also have hashtags. Those tags are very valuable. When you use a tag with your content, you are essentially categorizing your content. People use those tags to search for content. This is a very powerful segmentation tool.

People who are looking for cute Chihuahua puppies will use certain hashtags that are different from people looking for libertarian political posts. If you have a very tightly defined audience, social media platforms' built-in segmentation tools and features can definitely help you.

You probably already know that huge audiences that are not very targeted are essentially worthless. Thanks to social media marketing's segmentation features, you can get a smaller volume of people from many different platforms, but you can rest assured that these people are actually interested in whatever it is you are saying. These segmentation tools go a long way in helping you build a very refined and well qualified audience base. This, in turn, increases your likelihood of making a sale.