The Classic Way to Do Social Media Marketing and Why it is Challenging Part 1

 

The Classic Way to Do Social Media Marketing and Why it is Challenging

Before I jump into the actual background of this training, I need to devote some real estate to how other people are doing social media marketing. I need to do this because it's very tempting for people to engage in the same practices.

 

I can see where they're coming from. It is easy. It's like seeing some chump change in front of you and it's almost irresistible to fight the urge of bending over and picking up that change.

 

But when you do that, it will throw you off. It will give you a false sense of incentive or reward and don't be surprised if you end up giving into your worst instincts only to walk away with less than nothing.

 

This happens all the time because human beings, being the way they are, would always take the path of least resistance. Who can blame them? But by warning you about how this works out, it is my hope that you stay away from this and focus instead on investing your time, effort, and energy on the right way to do things.

 

The Classic Approach to Social Media Marketing

 

So, what is the classic approach to social media marketing? Well, it's actually quite simple. Whether we're talking about Instagram, Twitter, or Facebook, you need to only "follow," "like" or "friend" people who are interested in your niche.

 

You connect with all these people, and then after you have followed them, a lot of them would actually follow you back. For example, on Twitter, for every 100 follows, don't be surprised if maybe 20 to 30 people follow you back.

 

Now, this is where it gets really bad. Classic social media marketers would then spam their followers. They would just send all sorts of unrelated garbage, and then they would unfollow. Do you see the pattern? Follow, get followed, spam, unfollow. And I wish I could tell you that they do this sporadically, but instead, these self-professed "professional marketers" use all sorts of sophisticated software to do this.

 

Up until a few years ago, this worked like a charm. This was a great way to get a lot of Twitter traffic. But not anymore. This pattern, instead, can get you banned.

 

More importantly, whatever traffic you do manage to get using this tactic is not going to be any good. Why? There's no targeting. You're not pre-qualifying these people who would follow you.

 

The only reason why they followed you in the first place is because you followed them first. Where's the selection there? Where is the targeting there? Now, you can make wild guesses, but ultimately, it's a volume game and it leads nowhere. The return on effort is not there.

 

I'm not saying that you can't make any sales doing this technique. I'm not claiming that. But what I am saying is that whatever rewards you get are not offset by the wasted time, effort, and energy as well as opportunity costs involved. You're better off using a quality-based approach.

 

Audiences are Looking for Quality

 

The bottom line to Social Media Marketing Revolution is to use quality content. Your content will speak for you. Your content will do the pre-sales job regarding your brand.

 

In other words, your content is your representative. It speaks to the values you want your brand to be associated with.