Pick Your Niche Market

 

Pick Your Niche Market 

You have to remember that every business can be positioned in at least one of two ways. The bigger your niche, the more angles you would have at your disposal. You can look at different sub-segments of your niche.

You need to understand how this works because you might think you have a clear niche, but it may well turn out that there are many different layers or tiers to that niche. There might be different subsegments there.

You should have a clear understanding of what your niche is generally, and what subsegments exist within that larger niche. Again, you can reverse engineer your competitors to take a stab at this. Regardless, you need to do this. You need to get this information.

Now that you have an idea of what your target niche is, go to the different platforms like YouTube, Facebook, Twitter and Pinterest. Now, look at whether these places have sizable content areas or messaging areas like Facebook pages, groups, Google Plus communities, Twitter hashtags, Pinterest Pinboards, and existing YouTube channels.

Pay attention to these places and see if your niche is big enough on those different platforms. If you notice that a particular platform doesn't really feature that much content for your specific niche, this is a red flag. The demand may not be there. The audience size might not be worth your while.

On the other hand, if you see there's a lot of videos regarding the topics that you're going to be hitting, this may be a good sign. But you need to do another level of analysis. Pay attention to the number of competitors you have.

If there seems to be a huge number of competitors fighting over the same niche, then this is going to be a problem. But if it turns out that there's a lot of content targeting your niche, but they're only produced by a handful of people or organizations, this is an encouraging sign.

Also, pay attention to how active your target audience members are. Look at the content that's being shared regarding your niche. Do you see a lot of engagement? Do people share this stuff? Is the hashtag quite prevalent?

Look for these and other objective indicators of activity. When you wrap your mind around these indicators, then you should have a clear idea of whether you should target your niche at a particular platform or whether you should ignore a platform altogether.

 List Out Your Niche Indicators

While you're doing reverse engineering, pay attention to how your niche is indicated on platforms. These involve hashtags, categories, keyword targets, labelling patterns, and tags. Use these to do the analysis I described above. Again, in any niche, there are sub- niches, so your goal here is to find a sub-niche or a way of positioning your content so you don't run into a ridiculous amount of competition.

You're still tapping into a sizable pool of demand, but you're not making things impossible for yourself by running headlong into well entrenched professional competition. You will probably need to keep experimenting with different sub-niches until you find one that is promising enough.